The advantages of blogs from an organizational perspective include the following:
# The consumer and citizen are potentially better informed and this can only be good for the long-term health of our societies and economies.
# Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the ‘human face’ of the organization through blogs.
# Blogs, in an intranet environment, can be an excellent way of sharing knowledge within the organization.
# Blogs can be a positive way of getting feedback, and keeping your finger on the pulse, as readers react to certain pieces, suggest story ideas, etc.
# Blogs can build the profile of the writer, showcasing the organization as having talent and expertise. source - gerrymcgovern.com