Ranking a website for sales and performance can be easy, if only you follow the right steps. There are no shortcuts, no easy way out, if you truly want to succeed. As with any serious undertaking, the right way to successfully optimize and position a site requires planning ahead and executing the project step by step.

In short PageRank is a “vote”, by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there’s no link there’s no support (but it’s an abstention from voting rather than a vote against the page).Quoting from the original Google paper, PageRank is defined like this:

We assume page A has pages T1…Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows:

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages’ PageRanks will be one.

PageRank or PR(A) can be calculated using a simple iterative algorithm, and corresponds to the principal eigenvector of the normalized link matrix of the web.

PageRank is one of the methods Google uses to determine a page’s relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and PageRank is interesting enough to deserve a paper of its own.

PageRank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar (http://toolbar.google.com/). But the Toolbar PageRank only goes from 0 – 10 and seems to be something like a logarithmic scale:

There are a number of techniques that can be used to ensure your site is indexed and well positioned in the major search engines. While SEO techniques change constantly, the following are currently important for good positioning.

* Domain Name Selection
* Web Site Copywriting
* Meta Tags (Title, Description, Keywords, Heading, Alt Tags)
* Basic Links, Hypertext Links and Site Map
* Directory and File Names
* Spider Analysis
* Robots Exclusion File
* Link Popularity

The advantages of blogs from an organizational perspective include the following:

# The consumer and citizen are potentially better informed and this can only be good for the long-term health of our societies and economies.

# Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the ‘human face’ of the organization through blogs.

# Blogs, in an intranet environment, can be an excellent way of sharing knowledge within the organization.

# Blogs can be a positive way of getting feedback, and keeping your finger on the pulse, as readers react to certain pieces, suggest story ideas, etc.

# Blogs can build the profile of the writer, showcasing the organization as having talent and expertise. source - gerrymcgovern.com

Hire us to set-up your blog today!!

A weblog or blog is like an online daily newsletter or diary. Some blogs are personal in nature and some are like online newsletters. What ever you choose your blog to be, know that they are HOT!

Businesses are using blogs to promote products, circulate information about their company and products, and to target new prospects. With the tight integration of blogs and RSS/XML feeds we see nothing but growth for the blog arena.

You should be blogging because blog attract readers who make more money, and are more likely to buy things online!

Contact us for designing and launching your blog

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Nearly everyday we get questions from people looking for help with starting a blog, setting up a blog or fixing their blog.  The Blog Squad offers a range of services.  Which one is right for you?

You can set up a blog for free at www.Blogger.com which is owned by Google. Or, you can hire us to do the set up for you if you have an existing web site.

Contact us for Blog Setup Assistance and Consulting for Blogger, TypePad, WordPress

For more information on our blog set up services, please click here.

• You may Post daily tips and information to your customers.
• You may use your Blog as a product or service update center where customers know to check in for status.
• You can share your expertise and become a hub for useful posts on your market.
• Search Engines LOVE Blogs because the content is fresh and constantly updated!
• Lots of directories catering to Blogs only! And, once you post, you can “Ping” the directories to reflect you just added new content!
• You can have a subscribe option so that interested visitors can get notified when you post.
• Different platforms for you to choose from depending your goals and level of tech savvy.
• Use Revenue Ads to get residual income.
• Offer RSS feeds and Podcast feeds of your postings.
• Offer the ability to hear your posts while at your Blog.
• Place links to your Web site’s important information.
• Interactive nature allows visitors to post comments on each post. Great way to get feedback on what your next move should be!
• No coding knowledge required.
• You can customize the design and layout to cater to your business personality and culture.

Consider your blog like an online newsletter. Write about topics that interest your client base and in a fresh style. Consider doing a tips and hints blog for your market sector. You may want to align your blog with information that is on your web site and talk about market trends or new products in your business sector. The possibilities are endless.

There has always been a great deal of debate around Search Engines and how they rank web pages in response to searches carried out by their users. What there is no debate about is that fact that appearing high up in Search Engines Results page has become critical for most businesses as Search Engines have become the preferred research tools in today’s marketplace. As a result, Search Engine Optimisation (aka SEO) has become an established business as companies and individuals look to get greater visibility in the Search Engine results pages (SERPs). SEO companies in turn have arrived on the scene to make web pages more “attractive” to Search Engines (and hence rank more highly) by giving them focus and using techniques to include as many of the key ranking elements as possible. What has also become clear is that Blogs (and Business Blogs in particular) tend to rank highly in the Search Engines, making them an important or even key part of Search Engine Marketing. To understand why, first let’s have a quick reminder of how Search Engines work.

Benefits of blogging:

* You can disseminate information about your company in a way that is favorable to your company.

* You can collect feedback from the people by looking at their comments on your posts.

* Improve branding by the extra exposure.

Blog
The term “blog” is a contraction of “Web Log” which rightly shows how blogs were initially used, that’s to say as a “log” or diary (remember ‘Star Trek’ and the Captain’s Log?) which was published on the internet. Now blogs cover many different sorts of writing from business to personal and also refers generically to the technology used to create them. (see also Blogging Platform)

Blogging
The act of creating and posting a blog

Blogging Platform
This will usually refer to the software which is used to create the blog - there are many different options in the market which range according to the requirremnets of the blogger. Some of the most popular are Wordpress, Blogger, TypePad, Movable Type and Joomla.

Blogger
Someone who blogs - a personal blogger may maintain their blog as a type of personal online journal, sharing their thoughts and opinions. A blogger who focuses more on the business side will have a more focused content, generally with a view to demonstrating their expertise in their an area or niche.

Our Blog setup service helps you to set up your Business / Personal / Organization Blog quickly and effectively. It will include the following:

• Pre setup discussion and planning for blog
• Set-up of blog using a template selection (colour modification where required)
• Creation of profile and contact page
• Basic guide / instructions for using WordPress
• Set-up of your Blog’s categories